Yeah, cause nobody flopped back in the day.
From 1954 to 1964, shooting guard Frank Ramsey played an integral role in seven Celtics championship teams, averaging 13.4 points and 5.5 rebounds in 24 minutes a game. He played with Russell, Cousy, Heinsohn, KC … all the greats. His coach was Auerbach. He also, quite literally, wrote the book on flopping. In the December 9, 1963, issue of
Sports Illustrated, Ramsey, with Frank Deford, penned an article titled
“Smart Moves By A Master Of Deception.” All the dark sorcery is in there, described in professorial detail, complete with “Teach Yourself Karate”–style illustrations.
Ramsey, on drawing fouls on a driving opponent (a.k.a., what Newlin did to Cowens):
Drawing fouls chiefly requires the ability to provide good, heartwarming drama and to direct it to the right audience. I never forget where the referees are when I go into an act. The most reliable eye-catcher is still the pratfall. Particularly on defense, when everything else fails, I fall down. Luckily, I happen to be type-cast for the part, because I have a peculiar running style—back on my heels, with my knees locked. It makes falling very easy and natural-looking for me.
I am beaten here. My man has a clear drive past me to the basket, unless I step in front of him—and that would be a definite blocking foul on me.
Instead, I shift my weight to get as much of my body as I can in front of him without moving my feet. If the official is anywhere behind me, it will appear as if I am in front of my man.
Then, at the first contact, I fall down—as if my man had charged right into me. With any luck, the foul I deserve will be called on the other guy.
http://grantland.com/the-triangle/flopping-in-the-nba-a-history-of-nonviolence/