Make no mistake about it; social networking sites like Facebook and Twitter are here to stay. For businesses and organizations, large and small, having a presence on either one of these social networks – if not both- is key.

Recently, the SWAC office got into the social media mix creating profiles on Facebook and Twitter. There was really nothing out of the ordinary with the SWAC’s updates until they posted this on Twitter earlier today.

can’t wait to find out if Prairie View can complete their climb from the bottom of the SWAC to the top & knock off favorite Grambling State!

I immediately thought to myself, “This isn’t the kind of tweet the conference should create to promote the organization and its member schools.” Apparently, I am not alone in this. JC of the HBCU Sports Blog commented on the awkward tweet as well.

Really, SWAC? You hatin’ on Grambling State? Even though GSU is your most recognized football brand outside of SWAC competition, even though several other teams could “knock them off,” you are putting your rooting interest in PVAMU?

One would think that Prairie View fans would have some kind of appreciation for a tweet like this, but that isn’t even the case based on a reply by Fire923, who is a PV supporter

@theswac: considering that PV has not been at the bottom on some years it’s not far for them to climb.

Fire923 makes a valid point. Even with a limit of 140 characters, the SWAC still got the details of this tweet all wrong.

Later in the day, this tweet from the SWAC came.

is fired up for band day this Wednesday on the SWAC facebook page Looking for great photos, videos & stories To sign up, check out SWAC.org!

Is this simply the SWAC’s way of letting us know that Wednesday is band day on its Facebook page? Is it impossible to inform us about band day without being fired up?

It appears that the SWAC hasn’t figured out that as an organization (made up of 10 member schools), some level of decorum must be used when posting tweets.

I advise the SWAC to focus on giving us the details without emotion. There is no need to tell us how “fired up” you are about something or how you “can’t wait” to find out if Prairie View can complete its climb against Grambling. There are still 8 other schools to consider, and the season hasn’t even started.

And while you are boasting about the 2000-plus fans following you on Facebook, how about you take some time to follow the 10-member schools in the SWAC on Twitter? As of the time of this post, you follow nobody. It’s the least you can do.