What began as a sports information website dedicated to covering the SWAC (Southwestern Athletic Conference), HBCU Sports has evolved to become a leader in covering the entire HBCU sports landscape.
Created in 1997 as The SWAC Page (swacpage.com), renamed TSPN Sports (tspnsports.com) in 2007, to becoming our current name in 2014, HBCU Sports is the oldest HBCU-focused digital property on the Web, logging over 1.5 million visitors in 2023.
We have been referenced by several notable media outlets throughout North America, including ESPN, Sports Illustrated, Deadspin, and The Huffington Post.
HBCU Sports is wholly owned and operated by Rashad Media.
Our Team
Kenn Rashad
(Founding Publisher & Editor)
Kenn launched HBCU Sports in 1997 after noticing what mainstream outlets seemed to ignore—consistent, in-depth coverage of HBCU athletics. With zero web design experience and little knowledge of the internet, he walked into a local CompUSA, bought Teach Yourself Web Publishing with HTML in 14 Days by Laura Lemay, and went to work. That leap of faith—paired with early Internet marketing strategies—transformed HBCU Sports into one of the most visited and trusted HBCU-focused platforms online.
His work has drawn national attention, leading to guest appearances on radio and television sports programs across the country. In 2025, Kenn authored HBCU Sports 101: A Guide to Understanding Black College Athletics, a definitive resource exploring the history, culture, and impact of HBCU sports.
Today, Kenn continues to lead HBCU Sports while serving as president and CEO of Rashad Media, an internet marketing and publishing firm based in Dallas, Texas. A native of Inglewood, California, he earned his B.A. in Mass Communications from Grambling State University and an MBA in Marketing from the Keller Graduate School of Management at DeVry University.
Jarrett Hoffman
(Special Contributor)
Jarrett Hoffman is an HBCU Sports special contributor and a graduate of Bowie State University.
Chris Stevens
(Special Contributor)
Chris Stevens is a longtime journalist and graduate of Delaware State.