INFLCR and Bethune-Cookman University Athletics on Wednesday announced a five-year extension of their partnership allowing BCU student-athletes with technology tools to enhance their personal brands on social media.
B-CU student-athletes, coaches, and staff in all varsity sports will continue to receive photos, videos and graphics created by B-CU Athletics and delivered through the INFLCR platform and mobile app, to share on their personal social-media channels.
“Continuing our partnership with INFLCR is one of our strategic initiatives which will enable our student-athletes to become brand ambassadors for our university and most importantly themselves,” Bethune-Cookman University Vice President for Intercollegiate Athletics Lynn W. Thompson said.
“B-CU Athletics has big dreams and wonderful stories to tell and INFLCR is the pallet upon which we can illustrate and deliver them to the world in the most effective and measurable way possible to provide us with positive impact on fundraising, recruiting and brand awareness.”
INFLCR now serves representatives from every NCAA Football Bowl Subdivision conference and several top Football Championship Subdivision programs. Bethune-Cookman was the first HBCU in the nation to partner with INFLCR.
“Bethune-Cookman has been a leader in the movement to empower student-athletes with content to tell their story,” INFLCR founder and CEO Jim Cavale said. “We are proud to build on the success of the first year of our partnership.”
How It Works
INFLCR’s platform helps clients like Bethune-Cookman University send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Bethune-Cookman is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
B-CU plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.