TSPN Sports is announcing the change of its name to HBCU Sports.
A media organization, launched by Rashad Interactive, LLC in 1997 for the sole purpose of providing sports coverage on the member schools of the SWAC, has since evolved and is taking on the challenge of becoming a leader in covering the entire HBCU sports landscape.
“Having a name that clearly identifies what our organization is about will help us to expand our audience in so many ways,” said founding editor and publisher Kenn Rashad. “It’s something we constantly struggled with using the old name.”
Rashad Interactive acquired the HBCUSports.com domain from the Onnidan Group, the firm that manages Onnidan’s HBCUSports Online (Onnidan.com) led by Eric Moore. According to an agreement signed by both parties in July, the Onnidan Group will own a minority interest in HBCU Sports going forward.
“This move would not have been possible if it wasn’t for Eric’s ability to share my vision on the future of HBCU digital content,” Rashad said. “Eric and his operations at the Onnidan Group serve as the foundation that has enabled many of the HBCU digital properties we have online today stay in existence. I can only hope to continue the legacy he has created going forward.”
Included with the name change comes a slight redesign to the website and the introduction of the organization’s new logo, which features a pennant flag embedded between the “H” and the “B” to illustrate the game-day excitement associated with HBCU sporting events.
Rashad said the name change, while significant, is only just the first step of many to grow the organization’s brand.
“There is still a ton of work to do, but I am excited about the challenge,” Rashad said.
Created in 1997 as The SWAC Page (swacpage.com), renamed TSPN Sports (tspnsports.com) in 2007, to becoming its current name in 2014, HBCU Sports is one of the largest and most visited HBCU focused properties on the Web with nearly 1 million visitors logged in the year 2013. TSPN Sports is majority-owned and operated by Rashad Interactive, LLC.
Twitter: @HBCUSports – https://twitter.com/HBCUSports