Your first and last sentence says it all. LSE begins and ends with the Texans. I've been a season ticket holder since the inaugural season of the Texans. By virtue of that, we got bombarded with emails about that SFA/Sam match up every year. That alone amounted to a captive and target market of at least 75,000 people that like football.
The bottom.line is a lot was left on the table when it came to securing partnerships and sponsorships for the neutral site LDC. If the work had been put in back then, even with the schools moving to a home and home series both schools would have potentially developed inroads and long term relationships beneficial to them similar to what your last sentence indicated.
If we had the vision and foresight to just tap into a fraction of the eighty-five plus sponsors The Houston Livestock Show and Rodeo has it would have paid dividends for our schools. The good thing is it's not too late now.
Houston Live Stock Show and Rodeo Sponsors:
Being a partner with the Houston Livestock Show and Rodeo offers the ability to participate in a Texas-sized tradition for the fourth-largest city in America.
www.rodeohouston.com