Firstly, let me say that I'm all for a playoff system. With that said, all this talk about if you don't win your division you don't deserve to be in the championship game is a joke. Let's take the SEC. Three of the top 10 teams are in the SEC, not only are they in the same conference, they're all on the same side of that conference, the SEC West. Comparatively speaking the SEC East is weak. The two best teams in the SEC just played this past weekend. I still think they are the two best teams in the country. I remember a few years back when the University of Hawaii played Georgia in the Sugar Bowl. Hawaii came in with all that hype because they were undefeated and had a high powered offense, however they had a cupcake schedule similar to the schedule of Boise State. Georgia wasn't undefeated, but they kicked Hawaii to sleep 41-10. Just think if that would've been the national championship game. It would've been a farce. Strength of schedule does and should matter.
Let's use the NFL as an example. The Steelers in 2006, the Giants in 2008, and the Packers in 2011 all won the Super Bowl, and neither of them won their division, so all that talk about being not being qualified for the championship game just because you didn't win your division is hogwash.