Photo: PVAMU Athletics

Prairie View A&M led all public Division I HBCU athletic programs in revenue during the 2016-17 fiscal year, according to an annual financial report produced by USA Today on Thursday.

The Panthers reported operating revenue totaling $17,851,213, with Alabama State reporting $14,374,967 in revenue to place second among HBCUs on the list.

Norfolk State, the MEAC’s top revenue producer for the fiscal year, placed third on the list with $13,656,202, followed by North Carolina Central who reported $13,561,933.

USA Today’s annual report details data collected from 230 NCAA Division I programs. The revenue categories include ticket sales, contributions, rights/licensing, student fees and school funds.

The report also highlights total school expenses, which include monies spent on coaching/staff, scholarships and facilities/overhead.

While PVAMU ranked No. 1 among HBCUs, it ranked No. 150 overall among all Division I institutions.

Texas ranked No. 1 on the list with $214,830,647 in reported revenue.

Below is the complete HBCU revenue list.

Division I HBCU revenue rankings

Rank School Conference Revenue Total Expenses
1 Prairie View A&M SWAC $17,851,213 $17,852,014
2 Alabama State SWAC $14,374,967 $14,374,967
3 Norfolk State MEAC $13,656,202 $13,656,202
4 North Carolina Central MEAC $13,561,933 $13,029,240
5 Southern SWAC $13,360,450 $13,538,874
6 North Carolina A&T MEAC $13,075,494 $13,047,786
7 Delaware State MEAC $12,674,589 $13,663,806
8 Tennessee State OVC $12,481,256 $12,481,256
9 Morgan State MEAC $11,023,152 $12,577,055
10 Texas Southern SWAC $10,899,527 $10,899,527
11 Florida A&M MEAC $10,741,985 $10,741,985
12 Jackson State SWAC $9,466,619 $10,236,424
13 Arkansas-Pine Bluff SWAC $7,904,735 $7,770,869
14 Grambling State SWAC $7,853,609 $10,019,059
15 South Carolina State MEAC $7,232,850 $8,195,579
16 Alcorn State SWAC $6,321,380 $6,280,710
17 Maryland-Eastern Shore MEAC $5,916,647 $5,916,647
18 Savannah State MEAC $4,508,343 $6,150,265
19 Mississippi Valley State SWAC $4,332,784 $4,335,851
20 Coppin State MEAC $3,452,610 $4,360,469
21 Alabama A&M SWAC $3,293,950 $9,466,448


  1. I get the importance of generating revenue. It’s a great cheerleading point for the schools. However, it is important for the reader to have been given upfront the profit/loss that each school garnered. If you’re just breaking even or losing, you must make some changes, perhaps difficult ones, for the viability of your programs.

  2. Schools 17-21 should seriously consider dropping down to D2. I know SSU is about to make that move. Maybe Maynor can help AAMU get out of the red.


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