The Celebration Bowl, according to MEAC Commissioner Dennis Thomas, will help increase the branding and exposure of both leagues.
“Our continued partnership with ESPN will give our coaches, student-athletes and fans an opportunity to participate in an exciting bowl game, on a national stage, which will showcase their institutions and talented football programs. Adding a national television opportunity for our champion, during this time of year.”
SWAC Commissioner Duer Sharp, whose league doesn’t participate in postseason play, says, the bowl game will allow for coaches and players to showcase their talents during a time of the year where college football interest is at its peak.
“This is a great opportunity for our schools and student-athletes to compete on a national stage and showcase the talent that exists within HBCUs. And to have it during bowl season, the most exciting time in college football, is a bonus.”