Flashback:
Jackson State DE Signs Historic Midnight Endorsement Deal as NIL Floodgates Open
With the NCAA's interim name, image and likeness policy in effect, JSU's Antwan Owens is one of the country's first athletes to take advantage
Antwan Owens’s hair isn’t necessarily anything special.
He used to grow it out, a miniature afro standing atop his head. He’s older now, a fifth-year senior in college whose hair style matches the stage of his career.It’s trimmed somewhat short, edged around the front, back and sides. There’s no party in the back with Owens—he’s all business..
And now it quite literally is his business.
Owens, a defensive end at Jackson State, made history on Thursday, becoming what is believed to be the first college athlete to sign an endorsement deal on a seismic day in college athletics. In a midnight ceremony from a New York City hotel, Owens inked with 3 Kings Grooming, a black-owned hair product business that made the first splash of what is expected to be
a historic, tide-turning date for athletes across the country.
“Somebody pinch me!” Owens told
Sports Illustrated. “This is something that’s going to be life changing, generationally life changing.”
ICON Source, a digital marketplace connecting brands with athletes, facilitated the deal with the two parties. Financial terms were not released. The company also struck similar deals with four other players at Jackson State, a historically Black college in Mississippi whose head coach’s fame makes its players a target for such deals. Deion Sanders enters his second year leading the JSU Tigers.
JSU's Antwan Owens is one of the country's first athletes to take advantage of the NCAA's newly enacted name, image and likeness policy.
www.si.com