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you have 12 years of russell clothes in the closet and equipment room for 18 teams, you think you can replace all of that in a few months?
you got folks still wearing Russell stuff from years ago as it transitions to practice clothes or alternate jerseys
in this case, teams will have to beef up quickly to have a adequate supply once the transition ends...
What studies? Branding is so important to this generation. Now it might not be the single most important factor in the decision making process, but these kids are brand aware and loyal. Russel sucks and I'm a 42 year old African-American male. Russel sucked when I was in High School. Name one marquee professional athlete in any professional sport that Russell has signed to a deal.......I'll wait. Duer needs to do better, this guy needs to be removed.You and I know that but they reality of it is it's silly to think that's a major factor when it's not. If you ask a kid sure they will give you their input but study after study has shown that isn't even remotely a major factor in their decision making.
What studies? Branding is so important to this generation. Now it might not be the single most important factor in the decision making process, but these kids are brand aware and loyal. Russel sucks and I'm a 42 year old African-American male. Russel sucked when I was in High School. Name one marquee professional athlete in any professional sport that Russell has signed to a deal.......I'll wait. Duer needs to do better, this guy needs to be removed.
Its not conference branding that I'm speaking of, its the consumer product branding. Why wouldn't the conference brass allow the individual schools (swac) the opportunity to negotiate their own uniform deals? How can you adamantly state that nobody cares about the freaking good piece of clothing? Your opinion is not necessarily reflective of the masses.It's a freaking good piece of cloth that nobody really care about other then some really superficial non playing bench warming get mofo. Branding? Smh bruh stop being delusional we're fcs we don't get branding the sec, acc, PAC Yen etc they get branding
Its not conference branding that I'm speaking of, its the consumer product branding. Why wouldn't the conference brass allow the individual schools (swac) the opportunity to negotiate their own uniform deals? How can you adamantly state that nobody cares about the freaking good piece of clothing? Your opinion is not necessarily reflective of the masses.
Dude there's been a gazillion threads on this already. Feel free to do a keyword search for all your answers.
Again I'm ot an expert in this sorta thing. All I know is when I get something new the old stuff is going leisure drawer or the dirty rags basket. So again why would Nike or Under Armour care one way or the other?
Uniform design in the SWAC is more important than brand but neither will directly affect winning. Alabama, Auburn, Penn State, Texas and others have not changed there design much in 50 years. Vanderbilt, Maryland, Kentucky, Rutgers and others change every week. Only people who are totally brand conscious have a problem with Russell. Get 4 8 win season in the SWAC with 1 OOC win then talk about brand.