Coca-Cola and ESPN Events announced a multi-year partnership with showcase HBCU football events operated by ESPN.
The agreement includes a three-year sponsorship agreement for the Cricket MEAC/SWAC Challenge Kick-Off, a Week 0 kickoff game, and the Cricket Celebration Bowl.
Coca-Cola will be the title sponsor for the pre-game activations at each event, according to a news release.
“We are thrilled to be partnering with Coca-Cola for these exciting college football season games,” said John Grant, Executive Director. “Coca-Cola has always been dedicated to fostering community spirit and bringing people together through shared experiences. We look forward to creating unforgettable moments for fans, teams, and the Atlanta community.”
In addition to their prominent role in the events, Coca-Cola will provide sideline hydration for the Fan Experience, participating teams, and marching bands, ensuring everyone stays refreshed and energized throughout the games.
Effective 2024 through 2026, the sponsorship agreement will also include annual scholarship donations to the bands participating in the Cricket Celebration Bowl game.
“We are honored to be the official non-alcoholic beverage partner for these esteemed events and to contribute to the vibrant college football season,” stated Dana M. Johnson from The Coca-Cola Company North America.”This partnership represents our dedication to supporting Historically Black Colleges and Universities, sportsmanship, camaraderie, and community. We are excited to be part of these celebrations of tradition and legacy.”
Courtesy: ESPN Events
