HBCU Sports
  • SECTIONS
    • Football
    • Basketball
    • Baseball
    • Softball
    • Volleyball
    • Track & Field
    • Tennis
    • Golf
    • Bowling
    • Other Sports
    • News
    • Opinion
    • Features
  • BANDS
  • PODCASTS
  • FORUMS
  • ABOUT
  • CONTACT
  • DONATE
No Result
View All Result
HBCU Sports
  • SECTIONS
    • Football
    • Basketball
    • Baseball
    • Softball
    • Volleyball
    • Track & Field
    • Tennis
    • Golf
    • Bowling
    • Other Sports
    • News
    • Opinion
    • Features
  • BANDS
  • PODCASTS
  • FORUMS
  • ABOUT
  • CONTACT
  • DONATE
No Result
View All Result
HBCU Sports
No Result
View All Result

Home News

SWAC enters exclusive automotive sponsorship deal with General Motors

HBCU Sports by HBCU Sports
October 27, 2021
0
SWAC, General Motors
313
VIEWS

You might also like

These are the HBCU football players to watch ahead of the 2023 NFL Draft

Future MEAC/SWAC Challenge matchups announced

SWAC hit with $250 million lawsuit by Urban Edge Network for alleged unfair business practices

BIRMINGHAM, Ala. – The Southwestern Athletic Conference (SWAC) has announced General Motors (GM) as its exclusive automotive sponsor through 2024. The three-year deal spans the entire conference footprint with GM supporting multiple touchpoints from championship events and scholarships to Esports gaming labs and workforce readiness and recruitment initiatives.

“Words can’t adequately express my excitement to welcome General Motors as the official automotive sponsor of the Southwestern Athletic Conference,” said SWAC Commissioner Dr. Charles McClelland.

“For over a century the General Motors brand has been synonymous with a high level of quality, innovation, and customer service. GM has shown a steadfast commitment towards diversity, minority educational advancement along with vocational training and development. This partnership will undoubtedly make a significant impact towards assisting us in providing the tools and resources necessary to further amplify the overall missions and objectives of our 12 member institutions.”

GM will also hold the presenting naming rights to the SWAC Football Classic featuring Alcorn State University Braves vs. Jackson State University Tigers.

Also read: SWAC announces Week 8 football Players of the Week honors

“We champion diversity and inclusion on all fronts. Our commitment to Historically Black Colleges and Universities is paramount to strengthening our diverse talent pipeline and propelling the visibility of student-athletes, alumni and each of the universities represented,” said Tarshena Armstrong, Director of Diversity Marketing & Development for General Motors.

“Representation matters. SWAC is the premiere HBCU athletic conference boasting a celebratory spirit of community and connectivity. GM is proud to help drive change and impact with our partnership across each of the SWAC sporting events.

Deborah Wahl, General Motors Global Chief Marketing Officer, said, “As we aspire to be the most inclusive company in the world, GM’s success will depend on nurturing diverse talent, especially in STEM fields. Our collaboration with SWAC creates valuable connections with thriving HBCUs and their communities, and I’m proud that GM is fostering opportunities for these incredible student-athletes to excel, both today and as they embark on their future careers.”



Tags: SWAC
HBCU Sports

HBCU Sports

Next Post
Grambing State football stadium

Grambling State home finale against Bethune-Cookman changed to morning start

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Trending

  • Fisk gymnastics team member leaves squad amid allegations of bullying and hazing
  • Arkansas-Pine Bluff coaches, players involved in confrontation with Jackson State fans
  • Aubrey Miller, Isaiah Land shine in Reese’s Senior Bowl
  • SWAC football stars Land, Miller are HBCU players to watch at Senior Bowl
  • Jackson State beats out SEC, Big Ten schools for 3-star recruit on National Signing Day
  • Prayer answered: Alabama State to be Jackson State 2023 homecoming opponent
  • Bethune-Cookman targeting Raymond Woodie as head football coach
  • Eddie George talks how he’s building Tennessee State, HBCU outlook with Shannon Sharpe
  • Report: Morehouse to hire Gerard Wilcher as head football coach
  • Jackson State releases first schedule of new-look T.C. Taylor era

RSS HBCU Sports Forums

  • NFL Legend Deion Sanders Targeted by Atheists: The Attack is on
  • After Shouts of 'Liar' and Worse, Biden Takes on His Detractors in Real Time
  • What's the update with the New JSU Stadium??
  • HBCU Basketball Thread: Feb 2023
  • The most prosperous cities in America and worst- Huntsville, AL raked in top five
  • Anybody Remember the Second Time they Got Some Puddin
  • Four Supreme Court justices absent from Biden's State of the Union
  • JSU Football, the TC TAYLOR era!
  • 2023 Football Schedules
  • 10mm Handguns & More
  • TERMS & CONDITIONS
  • PRIVACY POLICY
  • COMMENT POLICY
  • DO NOT SELL MY PERSONAL INFORMATION
 CONTACT US

© 2022 RASHAD MEDIA - ALL RIGHTS RESERVED.
PARTNER OF IONE DIGITAL / CASSIUS NETWORK

No Result
View All Result
  • SECTIONS
    • Football
    • Basketball
    • Baseball
    • Softball
    • Volleyball
    • Track & Field
    • Tennis
    • Golf
    • Bowling
    • Other Sports
    • News
    • Opinion
    • Features
  • BANDS
  • PODCASTS
  • FORUMS
  • ABOUT
  • CONTACT
  • DONATE

© 2022 RASHAD MEDIA - ALL RIGHTS RESERVED.
PARTNER OF IONE DIGITAL / CASSIUS NETWORK

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

X