Mobile, AL. – Fans attending next month’s Under Armour Senior Bowl will be treated to the sights and sounds of one of the most sought after show bands in the nation. Jackson State University’s Sonic Boom of the South will perform at the 61st annual event, game officials announced today. The pre-game and halftime shows will also feature the Jacksonville Jaguar cheerleaders. Both shows are presented by State Farm Insurance. The 2010 Under Armour Senior Bowl is scheduled for January 30th at 3 pm (CT) in Mobile’s Ladd-Peebles Stadium.

The Sonic Boom of the South will be making their third trip to Mobile and first since the 2004 Senior Bowl. They are one of the premier HBCU bands in the country, having performed at several NFL games and the 1991 NBA All-Star game.

Currently under the direction of Renardo Murray, The Sonic Boom is nearly 300 members strong. They have been featured on Motowns 30th Anniversary television special and the NAACP 34th Image Awards.

Show bands used to be a long-standing tradition at the Senior Bowl and we’re excited about bringing back the Sonic Boom of the South, Senior Bowl Marketing Director Chris Morgan said. Our fans have been requesting to see an HBCU band perform at the Senior Bowl for quite some time and we’re happy to finally be able to fulfill that request.

In addition to The Sonic Boom and Jaguar cheerleaders, the winner of the seventh annual Senior Bowl Superstar competition will sing the national anthem prior to kickoff. Interested singers can sign up for the event at 151 Dauphin Street until registration closes on January 8th.