but what if you arent losing customers? VZW customers were just spoiled... how many other companies had aNE2 credit? Also how many charge an upgrade fee? If you want to keep your unlimited data plan (which 90% of customers dont use over 4gb a month-FACT) DONT upgrade.... or buy a phone at full retail price. You have options. The whole "you dont value customers line" is bullshit. If you knew how many BILLIONS of dollars VZW spends to update, build and maintain the nations best network maybe you would appreciate it more. We spend 3 times more than any other network on network and towers. VZW isnt only making money, we are spending ALOT of money.