Sanders is a member of the Pro Football Hall of Fame and was known for marketing himself as a player and calling himself "Prime Time."
www.clarionledger.com
The financial impact from the hiring of football coach Deion Sanders by Jackson State is already reaping value.
From the official announcement on Sept. 21 and through nine days, the Tigers' athletic department's marketing and promotional value increased by an estimated $19 million, JSU communications and marketing representatives told the Clarion Ledger.