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Private equity and venture capital enterprises such as College Sports Tomorrow, Smash Capital and Collegiate Athletics Solutions are looking to buy in to NCAA sports programs.
The schools with the most valuable athletic programs sit in the best position to capitalize.
Football generates roughly 75% of athletic program revenue at typical Power 4 schools, according to people familiar with the economics.
Institutional investors such as Collegiate Athletic Solutions — a proposal by RedBird Capital Partners and Weatherford Capital — would provide capital to help grow a school's athletic revenue. In return, the private equity firms would get a cut.
The schools with the most valuable athletic programs sit in the best position to capitalize.
Football generates roughly 75% of athletic program revenue at typical Power 4 schools, according to people familiar with the economics.
Institutional investors such as Collegiate Athletic Solutions — a proposal by RedBird Capital Partners and Weatherford Capital — would provide capital to help grow a school's athletic revenue. In return, the private equity firms would get a cut.