Private Equity Eyeing College Football


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Private equity and venture capital enterprises such as College Sports Tomorrow, Smash Capital and Collegiate Athletics Solutions are looking to buy in to NCAA sports programs.

The schools with the most valuable athletic programs sit in the best position to capitalize.

Football generates roughly 75% of athletic program revenue at typical Power 4 schools, according to people familiar with the economics.

Institutional investors such as Collegiate Athletic Solutions — a proposal by RedBird Capital Partners and Weatherford Capital — would provide capital to help grow a school's athletic revenue. In return, the private equity firms would get a cut.

 
Didn't Howard's Basketball coach propose something like this by selling stake to the program for $100 million or so? Howard basketball may not be worth $100 million , but he may have been on to something & had heard this pitch before .
 
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Didn't Howard's Basketball coach propose something like this by selling stake to the program for $100 million or so? Howard basketball may not be worth $100 million , but he may have been on to something & had heard this pitch before .
I'm with you, I don't think he pulled that idea out of thin air. He got advance notice from somewhere.
 
Didn't Howard's Basketball coach propose something like this by selling stake to the program for $100 million or so? Howard basketball may not be worth $100 million , but he may have been on to something & had heard this pitch before .

It's worth that. All of the SWAC schools are and more.

If we are talking sports-some of these teams are winning in other sports than basketball or football.
 
It's worth that. All of the SWAC schools are and more.

If we are talking sports-some of these teams are winning in other sports than basketball or football.
To be worth that, there has to be a buyer that agrees that they can get at least that +25-50% on their investment. ESPN feels that the only conference worth that type of money is the SEC. It sounds good but making that an actual thing is nowhere near that simple. How do you plan to be able to sell someone that you can give them a return of that type of money?
 
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