LAW DAWG
TSU LOVE
Let's save college sports," he says, "before the clock runs out."
Campbell believes college sports need more money and a more effective organization to regulate how that money is spent. He is lobbying Congress to amend the Sports Broadcasting Act of 1961 to allow college sports to negotiate TV contracts as a single group, as professional leagues such as the NFL and NBA do. Colleges currently negotiate their TV contracts by conference, which gives media executives more bargaining power and favors the Big Ten and SEC, which have higher ratings and bigger budgets.
Campbell says he has commissioned research that shows that if colleges could band together, their TV rights would be worth roughly $7 billion -- almost double what they make in total now. It's a change that would direct a larger share of revenue to schools such as Texas Tech, making the Red Raiders less dependent on billionaire alums to help them compete.
www.espn.com
Campbell believes college sports need more money and a more effective organization to regulate how that money is spent. He is lobbying Congress to amend the Sports Broadcasting Act of 1961 to allow college sports to negotiate TV contracts as a single group, as professional leagues such as the NFL and NBA do. Colleges currently negotiate their TV contracts by conference, which gives media executives more bargaining power and favors the Big Ten and SEC, which have higher ratings and bigger budgets.
Campbell says he has commissioned research that shows that if colleges could band together, their TV rights would be worth roughly $7 billion -- almost double what they make in total now. It's a change that would direct a larger share of revenue to schools such as Texas Tech, making the Red Raiders less dependent on billionaire alums to help them compete.
Can Texas Tech billionaire booster Cody Campbell fix college sports?
Texas Tech's billionaire booster has turned the Red Raiders into a powerhouse. Can he fix college sports next?