J-5 drum majors, J-Settes, JSU extras have ‘just’ right stuff for C Spire commercial
by Jackson State University - June 30, 2017
By LA. Warren
Film directors and producers cheer when a perfectly executed scene becomes a showstopper, and they experienced such a moment when the Sonic Boom’s J-5 drum majors and several J-Settes pranced and gyrated in a segment of a C Spire Wireless commercial that will begin airing statewide in August.
The swanky moves were a sight to behold for visiting crewmembers from Los Angeles and other parts of the country as a few members of Jackson State University’s internationally renowned band shimmed down a row of rousing “fans” during a simulated tailgate party recently.
The commercial is designed to help the wireless provider kick off football season in Mississippi and spotlight C Spire’s “We Work For You” campaign.
JSU was among several state universities enlisted to help market C Spire’s message about the company’s products, services and investment in university football.
Several individuals wait for other parts of the production to get underway. They are J-Sette drum major DeyShaun Roberts, left; Prancing J-Sette director Chloe Crowley; Sonic Boom marching band director Roderick Little; and Erick Evans, an account supervisor for the Ramey Agency – a local marketing and branding company. (Photo by L.A. Warren/JSU)
Another aspect of the commercial is to convey that C Spire is capable of enhancing wireless services via mobile satellite cell towers in places such as the Mississippi Veterans Memorial Stadium, for example, where thousands of gridiron fans gather to watch the JSU Tigers in head-to-head matchups against rivals on the turf.
Roderick Little, marching band director of the Sonic Boom, described JSU’s involvement as “excellent from a public relations standpoint.”
Furthermore, Little said, “With the Sonic Boom of the South being one of the most powerful public relations units of the university, I think it’s only right that we participate so that we can continue to represent our university in the very best light.”
As for JSU student participants, Little said this opportunity could be as close to show business as they may experience – especially with all the tailgating props, cameras and food.
J-Settes prepare their routines for the C Spire commercial. (Photo by L.A. Warren/JSU)
J-5 drum majors, J-Settes, JSU extras have