Too harsh! A stiffer suspension and loss of endorsements is hopefully enough to cause him to question himself and make changes.
Unfortunately though, repercussions are just what some people are looking for to help cement their claim to a street reputation.
It seems, somehow, he thinks he has missed out on something by not being part of the self-destructive subculture he is now trying to imitate. If that is the case, he really has some maturing to do. I wish the young man well, and hope he learns to accept himself for who he really is. Nothing about those gun waving videos seem real to me.