That's why I said it doesn't make a lot of sense. Their focus is academics, scholarships and prestige... which is probably part of the reason Howard isn't a ton different. It was a super culture shock for me when I pulled up and checked into my dorm and then went to check out the "facilities." The gym was...and the stadium wasn't any better. I went to a few games and the only two people really showed up for were Hampton and Homecoming. And even with the Hampton game, it still wasn't full in that small stadium.
And in general, the folks on the campus couldn't have cared less that a game was going on nor could the locals. Having been used to games in the south, the atmosphere was dry as HELL. One thing I noticed was, in general, black folks in DC don't really have much of a relationship with Howard aside from the alums and on Homecoming. Them and Morehouse/CAU could probably be top notch when it comes to BCF if they really wanted to... problem is, that will never be either of their focus.