Black Advertising dollars are low compared to other groups


Based on what has been published, I don't think BET was seriously up for sale.

Too bad it wasn't,' there is a lot to BET Holdings.

BET Holdings includes cable channel Black Entertainment Television (BET) and digital cable channels BET Gospel, BET Jazz, and BET Hip-Hop. The holding company also includes BET Pictures, Arabesque Books, and BET International, as well as owning a majority stake in the Web site, BET.com.
 
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