There are main factors that cause this move, however, three of the main factors include the following.
1.) JSU is killing the competition in the recruitment field in the metro area and around the state. We have an excellent marketing team that have electronic messages in major areas of the state.
2.) JSU is a major competitor to ole miss, state & usm and fortunately it is a HBCU that can compete with the big boys in relationships to facilities, degree offerings and external partners. (USM is no competition to JSU anymore)
3.) During the championship games in the last 2 years, JSU's admission/marketing team was at those games recruiting the high school students who were there supporting their team. We reached out to all 12 schools and received many students of all races who attended those games at the VET, however, those good ole boys didn't like seeing what JSU have to offer;therefore they don't want nobody to know the goodness of JSU and other HBCUs. They also hated to pay JSU for renting the stadium (MHSAA)
Remember, when well-known HBCUs like JSU, Tenn. St, Bama St. SU, Grambling, Howard & Hampton do well, opposition from white folk arise and they do things to counter that success. In other words they like us when we are down and out and see us a threat when we are achieving. Ole piss and ms state don't care for usm, however, they included them in this takeover to ensure they (usm) don't complain. What is sad is that I don't think we as HBCUs will ever team up to support each other. Many of you on this board hate JSU for being successful but JSU has survived since 1877 and we must remember when the state tried to close valley down so many times, I along with several hundred JSU folks marched, voiced our opinions and our time to support valley. We have to stop fighting against each other and support the stronger HBCU's because a stronger JSU, SU and Grambling equals a stronger valley, pine bluff, etc.
One hit on an HBCU by the opposition is a hit on all HBCU's.