Michael Jordan is helping Morehouse College give the next generation of Black journalists and media professionals a place to sharpen their craft, the school announced.
The HBCU officially opened its Morehouse Multimedia Center on Wednesday, unveiling a new facility backed by Jordan and Jordan Brand that gives students hands-on experience in journalism, sports broadcasting, filmmaking, podcasting and emerging media.
The center features a modular production studio, editing bays and roughly $250,000 worth of equipment, according to Morehouse. Students will use the space to produce digital stories, podcasts, films and sports broadcasts while learning from professional and award-winning content creators.
“The Morehouse Multimedia Center represents our vision for preparing students not only to participate in the future of media, but to lead it,” said Emani Saucier, the center’s inaugural director and co-founder, in a statement.
The facility continues Jordan Brand’s investment in journalism and sports-related education at Morehouse. In 2021, the brand committed more than $1 million toward scholarships and academic programs for students studying journalism and sports-related fields.
Morehouse launched its journalism major in 2022, creating a pipeline for students interested in sports, culture and media. The new center is designed to take that education beyond the classroom and give students practical experience producing content for real audiences.
Mikki Harris, chair of the Journalism in Sports, Culture and Social Justice department, described the center as a bridge between classroom learning and professional media production.
“The center serves as the bridge between critical thinking and professional practice for our students,” Harris said.
Faculty members will also be able to use the facility to digitize research and distribute their work to broader audiences.
Morehouse says nearly 120 journalism-program alumni currently work in media and sports, while more than 60 graduates have earned advanced degrees in the field.
The college also reported that content produced using equipment purchased for the center generated more than 1 million social media views in August.
