The big news in sports Saturday was the omission of Indiana Fever rookie guard Caitlin Clark from the United States women’s basketball team for the 2024 Olympic games in Paris, France.
North Carolina Central men’s basketball coach LeVelle Moton, who served as a coach for USA Basketball in 2015 and 2019, stated his case on X, formerly known as Twitter, as to why adding Clark to the Olympic roster will help the USA women on and off the court.
The NBA’s brand went “GLOBAL” in 92’ with The Dream Team!! They didn’t assemble that team to win…That was a a “Business” move to introduce the WORLD to our most marketable NBA STARS! ⭐️ It 4ever changed the Economic landscape. IMO, WNBA should take Caitlin to grow Global Brand!
— LeVelle Moton (@LeVelleMoton) June 8, 2024
“The NBA’s brand went ‘GLOBAL’ in ’92 with The Dream Team!! They didn’t assemble that team to win…That was a “Business” move to introduce the WORLD to our most marketable NBA STARS,” Moton posted Saturday afternoon. “It 4ever changed the Economic landscape. IMO, WNBA should take Caitlin to grow Global Brand!”
When a poster asked how Clark could help if she wouldn’t see much playing time, Moton responded,”It’s called ‘Cultural Expansion’…If the WNBA can secure Modern Globalization especially with China, that’s more $$$ for their brand. If a player from China enters the [WNBA] because of CC’s popularity, do you know what that does for the economy of the league? (Yao Ming)”
Another poster mentioned that Clark wouldn’t make the team over Phoenix Mercury legend Diana Taurasi, who will be seeking a record sixth gold medal. Moton countered that Taurasi’s inclusion was a personal choice.
“Those decisions are PERSONAL….Im strictly Tweeting for the BUSINESS!!,” he said. “Those ladies deserve to be PAID!”
