Tennessee State Athletics

NASHVILLE — The Tennessee State University athletics department introduced today its new brand identity. The refreshed designs provide updates on a brand rich in history and tradition.

The work was developed through a partnership with Nike-BSN Sports and Varsity Brand’s design division, VIP Branding.

The refreshed branding process included soliciting feedback from various stakeholders, including university faculty, alumni, athletic administrative staff, coaches, student-athletes and students.


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The goal for the finalized logos and marks was to develop cohesiveness and consistency in the branding for TSU Athletics. The new branding identity includes updates to the “classic” Tiger logo, a modernized Tiger logo, and typography for the athletics department.

“We are very excited to launch the new brand identity for TSU athletics,” said Dr. Mikki Allen, Director of Athletics. “This initiative was a huge step towards streamlining our branding while preserving tradition. I’m extremely pleased with our new customized marks, as they are fierce and truly complement the strength, power, and history of this storied program.”

The new graphics and marks will be showcased and incorporated in a phased approach on the athletics website, social media, select uniforms, apparel, merchandise, publications and throughout athletic facilities on campus.

Courtesy: Tennessee State Athletics



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