Celebration Bowl Atlanta
Photo: Mandela Jones/HBCU Sports

The annual December bowl matchup involving champions of the SWAC and MEAC announced on Wednesday that it has adopted a new sponsor.

Cricket Wireless will be the title sponsor of the Celebration Bowl and the MEAC/SWAC Challenge, officials said.

Organized by ESPN Events in 2015, the Celebration Bowl was previously sponsored by the Air Force Reserve. The game did not have a sponsor in 2017 or 2019.

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Due to the MEAC canceling all fall athletics due to the COVID-19 pandemic, and the SWAC following suit postponing its football season to spring 2021, it was announced that the 2020 Celebration Bowl had been canceled.

The MEAC leads the all-time series 4-1 over the SWAC.



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