HOUSTON – Texas Southern University and Under Armour, Inc. announced a new partnership agreement. The Baltimore-based global leader in performance footwear, apparel and equipment will become the official outfitter of TSU Athletics beginning July 1, 2018.
As part of the multi-year agreement, Under Armour will provide on-field and training gear for 16 varsity sports. Additionally, Under Armour will outfit members of the athletic department including coaches and staff.
“We’re extremely excited to announce our new partnership with Under Armour to serve as the official shoe and apparel provider for TSU Athletics,” said TSU Vice President of Intercollegiate Athletics Dr. Charles McClelland. “When we looked at the current market of athletic apparel providers we sought to identify a brand that would help us better market our programs in addition to providing an overall quality product; Under Armour embodied both of those two attributes, as a focus for our goals and objectives.”
The new official outfitter agreement includes marketing entitlement that will complement Under Armour’s brand marketing campaigns through print and venue presence at the University.
Texas Southern joins the Under Armour roster of NCAA partners that includes The University of California, Los Angeles, The University of California, Berkeley, University of Wisconsin, University of Notre Dame, Naval Academy Athletic Association, University of Maryland, Texas Tech University, Northwestern University, University of Cincinnati, Boston College, University of Utah, University of South Carolina and Auburn University.
Courtesy: TSU Athletics