CIAA signs apparel deal with Under Armour

Charlotte, NC – The Central Intercollegiate Athletic Association (CIAA), BSN SPORTS, and Under Armour today announced that they have entered an agreement designating Under Armour as the exclusive apparel, footwear, and equipment brand of the CIAA. The partnership will be facilitated through the nationwide reach of the BSN SPORTS’ Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club, and staff apparel and equipment to all D1, D2, D3, and NAIA schools. The multi-year agreement begins in July 1, 2018.

Jacqie McWilliams, CIAA Commissioner, commented, “The ability to partner with prestigious brands such as Under Armour and BSN SPORTS affirms the growth and enhancement of our Conference, and we are thrilled to announce this milestone. As one of the most distinguished providers of sports and fitness apparel, shoes and accessories, I know the experiences of our student-athletes and coaches will be greatly enhanced by access to these two industry-leading companies.”

All CIAA member institutions will have access to Under Armour game and practice uniforms, as well as Under Armour shoes and training equipment through BSN SPORTS. Special online purchase opportunities will also be given to all CIAA members including college and university alumni, fans, students and parents at key times during the academic calendar (e.g. back-to-school, homecoming and football classics, holidays and graduations).

Todd Northrop, Vice President of Collegiate Select at BSN SPORTS, added “We are thrilled to partner with the CIAA and Under Armour, under our Collegiate Select program to provide all member schools of the CIAA with top-notch apparel, footwear and equipment. The partnership itself is consistent with our mission to elevate the student and coach experience and we look forward to getting to work on behalf of the CIAA.”

Courtesy: CIAA