ATLANTA – The Southern Intercollegiate Athletic Conference (SIAC) has announced a new corporate partnership with Walker & Company and its flagship brand Bevel as it becomes the official grooming partner of the SIAC.
Bevel by Walker & Company provides grooming products and services designed to help reduce razor bumps and skin irritation. Bevel Shave System is the first and only shaving system specifically designed to help reduce razor bumps and irritation, while the Bevel Trimmer, a complement to the Bevel Shave System, is the most advanced device for trimming and shaping men’s hair.
“Our mission at Walker & Company is to make health and beauty simple for people of color,” said Tristan Walker, Founder and CEO of Walker & Company. “Given the SIAC’s ties with historically black colleges and universities, we jumped at the opportunity to partner with the conference as we continue delivering the best products and customer service to people of color.”
As the official grooming partner of the SIAC, Walker & Company will coordinate on-site activation opportunities at all SIAC championships and special auxiliary events. Additionally, Bevel and the SIAC will collaborate to create digital and social media activation opportunities.
“We are excited to partner with Walker & Company, which is in the vanguard in delivering outstanding grooming products and customer service to people of color,” said SIAC Commissioner Greg Moore. “Six years ago the SIAC Presidents unanimously agreed to create the first digital platform in intercollegiate sports that all member schools share. Partnering with Walker & Company compliments our platform and strategies as we continue to improve the experience for our schools, student-athletes and fans.”
Based in Palo Alto, Calif., Walker & Company was founded in 2013 and has raised over $33 million to date.