Washington, DC — Howard University today announces partnership with Under Armour (NYSE: UA), the global leader in performance footwear, apparel and equipment. As part of the partnership, Under Armour will exclusively design and supply apparel and accessories for training and game-day uniforms for all 19 of the University’s men’s and women’s varsity athletics teams.
“I am absolutely thrilled about our new partnership with Under Armour,” Howard University Director of Athletics Kery Davis said. “Under Armour is a brand that fits perfectly with the Bison athletics story and culture. Our primary focus at Howard is, of course, our student-athletes, and Under Armour’s passion and commitment to high quality and innovation will benefit our student-athletes for years to come. Our entire department is looking forward to a long and mutually productive relationship with the Under Armour team.”
“Howard University is an institution built on the highest values of academic excellence, and we are extremely proud to be teaming up with one of the most vibrant, distinctive and historic programs in the country to help elevate the performance of all Bison student-athletes with innovative apparel,” said Ryan Kuehl, Vice President, Sports Marketing, Under Armour.
This new affiliation further expands Under Armour’s leadership in providing proven performance benefits to college athletes on all playing fields. Howard University is the brand’s first HBCU partnership.
Courtesy: Howard Athletics