It is crazy. I'm a first hand witness. The players go to daycare with their jerseys on to talk to the children. They have Alabama contests and free tickets all the way up to high school. It' year round: football, basketball, track, swimming, gymnastics, baseball, softball. There is no where you can go in Tuscaloosa without being flooded with UA. Hispanics can't even speak English, but they can say "ROLL Tide".
The most segregated day is Sunday. The most integrated is a Saturday Home game. "ROLL Tide" gets you full and drunk.