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They usually split when the company feels the stock price is too high. There is no magic rule of thumb for when they do it. There are even reverse splits where they want to increase the price per share or a cheap stock.
When do stocks split? I notice goggle stock at 555.67. I was just wondering when and I guess what determines when they split?
What's the difference between 5000 shares at $200 and 10000 shares at $100? It seems to me that the value is the same - $1 million.