I WAS A TEENAGER, AT THAT TIME. I WAS JUST BECOMING POLITICALLY AWARE. I REMEMBER THE CIVIL RIGHTS MARCHES AND THE BOMBINGS. I VIVIDLY REMEMBER THIS TV AD, ALL THE DISCUSSION AND CONTROVERSY AND IT ALL SCARED THE SHIT OUT ME. IT DEFINITELY WAS ONE OF THE MOST EFFECTIVE TV POLITICAL ADS, EVER. IT PROBABLY HAD A LOT TO DO WITH BARRY GOLDWATER FOREVER BEING CHARACTERIZED AND REMEMBERED AS A "NUCLEAR COLD WARRIOR", "WAR HAWK" AND JOHNSON WINNING THE PRESIDENTIAL ELECTION.