Alamerica Bank to sponsor SWAC championship game
The Associated Press
11/7/02 3:04 PM
BIRMINGHAM, Ala. (AP) -- The Dec. 14 Southwestern Athletic Conference championship football game has a new sponsor -- the Birmingham-based Alamerica Bank.
Bank chairman Donald Watkins, known for his efforts to become the first black owner of a Major League baseball team, said the game will be televised on Black Entertainment Television, giving the bank some national exposure as it expands.
Alamerica Bank will pay about $100,000 to replace HealthSouth as title sponsor, according to Thursday's announcement. Alamerica signed a one-year deal, but Watkins said he has the right to extend its contract as title sponsor "if it's mutually beneficial."
Watkins' father, Levi Watkins, was president of Alabama State University in Montgomery, a SWAC member, from 1962-1981.
Alamerica BancCorp is a holding company Watkins formed earlier this year.
Copyright 2002 Associated Press. All rights reserved.
The Associated Press
11/7/02 3:04 PM
BIRMINGHAM, Ala. (AP) -- The Dec. 14 Southwestern Athletic Conference championship football game has a new sponsor -- the Birmingham-based Alamerica Bank.
Bank chairman Donald Watkins, known for his efforts to become the first black owner of a Major League baseball team, said the game will be televised on Black Entertainment Television, giving the bank some national exposure as it expands.
Alamerica Bank will pay about $100,000 to replace HealthSouth as title sponsor, according to Thursday's announcement. Alamerica signed a one-year deal, but Watkins said he has the right to extend its contract as title sponsor "if it's mutually beneficial."
Watkins' father, Levi Watkins, was president of Alabama State University in Montgomery, a SWAC member, from 1962-1981.
Alamerica BancCorp is a holding company Watkins formed earlier this year.
Copyright 2002 Associated Press. All rights reserved.