HBCU Sports, known for its coverage of HBCU athletic programs, has expanded its brand by launching a new online store. The store, accessible at HBCUSportsStore.com, features a range of merchandise celebrating various HBCU teams.
The storefront showcases a variety of products, including hoodies, sweatshirts, and T-shirts, representing numerous HBCUs such as Morgan State, Jackson State University, Grambling, Delaware State, Florida A&M, and many others. Product expansion will be ongoing and will feature more HBCUs.
The HBCU Sports Store operates as an Amazon Affiliate partner, allowing HBCU Sports to earn commissions from qualifying purchases made on Amazon.
“This is just the beginning phase of this project,” said HBCU Sports Founding Editor & Publisher Kenn Rashad. “Our store will not just be limited to curating Amazon products. The process of adding more partners is already underway.”
The storefront represents a significant step for HBCU Sports in expanding its brand beyond content creation and into the e-commerce space. It provides a platform for HBCU supporters to show their pride through merchandise purchases while creating a new revenue stream for the brand through its affiliate partnership with Amazon.